International Spy Museum

The International Spy Museum (SPY) opened on May 12, 2019, in Washington, DC. The completely re-imagined Museum opened in a new purpose-built 140,000-square-foot state-of-the-art building—more than doubling its original size. Working with the founder for over 20 years, G&A led the creative visioning, business strategy, and audience engagement tactics for the original Museum concept opened in 2002. After 16 years and engaging over 9 million visitors, SPY was recognized for pioneering a new breed of self-sustaining, experience-first museums. Building on that same innovative spirit, G&A designed the overall visitor experience including exhibitions, media, retail, lobby, and graphics that, again, push the boundaries of innovative storytelling and immersive design.