The latest Jewel in Chicago’s Architectural Crown
August 31, 2018
Connected ProjectChicago Architecture Center
The new Chicago Architecture Center opens, August 31, 2018.
Gallagher & Associates worked hand-in-hand with the Chicago Architecture Center to develop a world-class destination and gateway for tourists, architecture-enthusiasts, practitioners, and students to discover the marvel that is Chicago’s architectural landscape and legacy.
In less than nine months from project launch to open, G&A worked closely with the CAC to interpret Chicago’s architectural legacy into a visitor experience that is both awe-inspiring and accessible. “The experience we designed illustrates how architecture becomes the urban canvas for daily life, providing a new lens for audiences to explore the city and its unique architectural fabric,” says Cybelle Jones, Principal and Executive Director, Gallagher & Associates.
The Design Approach
To tell the story of Chicago architecture, we divided the experience into two primary galleries: the downstairs “Chicago” gallery, tells the story of how Chicago came to be the city of architecture; while the upstairs “Building Tall” gallery, studies the evolution and innovation of skyscraper design and technology through the lens of Chicago’s famous architects and their influence on buildings throughout the world.
Working with Scale
“We were challenged to create a powerful exhibit that matched not only the scale of the Mies van der Rohe lobby but also the imposing Chicago skyline outside,” recounts Jamie Rains, Senior Exhibit Designer. Large-scale models of the world’s most iconic skyscrapers were expertly arranged within viewing distance of the windows—thus, adding visual interest from across the street, while inside the center, they evoke a sense of awe and wonder.
Using a consistent scale allows visitors to gain perspective. “Being able to compare the first skyscraper at a little more than 1 foot, to the future tallest at more than 36 feet, evokes a visceral reaction that we couldn’t achieve otherwise,” notes Christian Cabrera, Senior Graphic Designer.
To illustrate skyscrapers’ impact on society and culture, G&A arranged the exhibits programmatically into four, flexible islands that can move around to make space for events or changing content. The islands—LIVE, BUILD, WORK, IMAGINE—balance building models with interpretive graphics, to tell the story of how skyscraper building design transformed the way we live today.
Bold Graphics—Iconic Style
A bold, yet simple, typeface mimics the height of different buildings, while the restricted color palette compliments CAC’s identity. These bold, yet simple, graphics are carried throughout the Center, adding gravity to the pure white models, yet not competing with them as the main attraction.
Chicago is a “City of Neighborhoods,” defined by people, planning, and zoning that are ever-changing. As communities and economic priorities shift, they leave an imprint on buildings and landscapes; if one looks closely, it is possible to “see” a neighborhood’s history in its architecture.
The places highlighted here provide windows into the story of Chicago and onto issues faced by neighborhoods in cities around the country.
Physical + Digital
G&A developed a vivid 8-minute video to welcome visitors and add context and history to Chicago’s architectural landscape. As Ariel Efron, G&A’s Creative Director, notes: “it’s a magical synthesis of physical and digital. A journey through time into the story of Chicago’s architecture, done with a film experience combined with projection mapping on the Chicago city model down below.”
Visitors can stay and engage with the model to explore Chicago neighborhoods, landscapes, and buildings through an interactive kiosk, developed by the European-based company, 401. As visitors explore, projection mapping on the model—designed by G&A—augments the experience.
The City of Architecture
There are so many ways that Chicago architecture has shaped the lives of people throughout the world; and with the new center, we’re proud to help focus the lens through which people understand how Chicago became the City of Architecture.
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Opening Day Ceremony for the new Chicago Architecture Center | Photo Credit: All images provided as a courtesy of the Chicago Architecture Center.
It’s the latest jewel in Chicago’s architectural crown.